Recientemente se ha publicado una investigación que realice Paloma Piqueiras sobre el impacto de los recursos intangibles en la riqueza de los países en forma de PIB, publicada por la revista Gestión y Política Pública. Con datos de #Eurobarómetro de 16 países de la Unión…
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Greenhushing is emerging as a pivotal concept in the sustainability narrative. It is the practice of deliberately staying silent or withholding information about own sustainability efforts to avoid public scrutiny, criticism, or being accused of greenwashing. Large companies such as Walmart and Kraft Heinz have…
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María José Canel, University Complutense of Madrid, mjcanel@ucm.es Public relations communication and strategy is about relationships, and the core reason for this essay is that the 2030 Agenda is a global agreement on sustainability whose success depends on the quality, type, and amount of relationships…
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On September 24, 2015, the 193 member states of the UN signed an extensive intergovernmental agreement in New York. Titled Transforming our World: the 2030 Agenda for Sustainable Development (UN 2015b), the initiative pursues comprehensive sustainability. It sets seventeen goals in areas as diverse as…
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El 24 de septiembre de 2015 los 193 países pertenecientes a la ONU firmaron en Nueva York un extenso acuerdo intergubernamental que, bajo el título “Transformando nuestro mundo: la Agenda 2030 para el Desarrollo Sostenible” (UN, 2015b), persigue una sostenibilidad integral. Apunta a 17 objetivos…
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