I address this question in my article in Public Relations Review.
- The current global context for sustainability is marked by increased scrutiny of organizational claims and widespread accusations of greenwashing.
- However, there are also paradoxical reactions, such as ‘greenhushing,’ where organizations stay silent on sustainability, wasting not only brand value but also value for their stakeholders.
- Public relations can contribute to authentic sustainability by aligning statements with behaviors, symbols with actions, and profit with social benefit.
The field of public relations plays a key role in developing narratives that foster shared meanings and build support for coalitions addressing sustainability challenges
Read the full article here: https://bit.ly/4b7GxHq